Value Network Design for Innovations: Developing Alternative Value Network Drafts
نویسندگان
چکیده
منابع مشابه
Customer Lifetime Network Value
Today, people are increasingly connected and extensively interact with each other using technology-enabled media. Hence, customers are more frequently exposed to social influence of other customers when making purchase decisions. However, established approaches for customer valuation most widely neglect network effects based on social influence leading to a misallocation of resources. Therefore...
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ژورنال
عنوان ژورنال: Technology Innovation Management Review
سال: 2016
ISSN: 1927-0321
DOI: 10.22215/timreview/1002